Tour Case Study – Crystal Palace


In 2016 Crystal Palace toured across the USA playing games in Philadelphia, Vancouver and Cincinnati. The first city on the schedule was Philadelphia, training at the Philadelphia Union facility and engaging with fans was the perfect way to start their tour.


Palace flew to Vancouver for the next stop on their tour, crossing the boarder to Canada to face the Whitecaps. Training was conducted at Vancouver’s training centre and again the squad engaged with fans at dedicated events to grow the commercial image of the Eagles in the states.


The Eagles concluded their tour with a fixture against the Orange and Blue that took place infront of a 35,000 sell out crowd at Nippet Stadium. The squad were offered a truly unique experience of training sessions taking place at the Bengals Stadium which capped off a successful tour of North America.